As people begin to understand the benefits of 3D printing, devices get cheaper and support for the technology grows, 3D printing is set to take off this year, writes NATALEE ROBERTSON.
Imagine a world where you don’t have to buy replacement parts for your car or home appliance – you can just print your own. Picture having the most creative and innovative idea of your life and having the tools and technology at your fingertips to be able to bring it to life. This is the reality of 3D printing.
The last few years have seen the rise of 3D printing as the technology has developed. However, what has been lacking is an understanding of just how useful this technology can be. That said, there is a lot more evidence that 3D printing is a smart investment, especially as people begin to understand the technology, new players are entering the game, support is increasing and real innovation is beginning to take place across industries.
As global recognition increases, it makes sense that there are several new players entering the 3D printing game. While it is still a difficult market to break into, the established players are investing a lot in their own research and development, which is helping to move things forward by growing support for the industry and resulting in the addition of new composite materials to the mix.
As we all know, nothing new comes without a few stumbling blocks and one of the main ones for 3D printing has been navigating CAD software, which is targeted at engineers. In 2015, however, many companies are coming up with solutions for this, either in the form of better services or by incorporating scanners into their offerings, which means that any design can be uploaded to a desktop 3D printer. This lends itself to the idea that 3D printing truly consolidates the physical and digital world.
The announcement by MakerBot at CES 2015 that it will offer spools of PLA composite materials, created in three categories i.e. metal, stone, and wood, later this year is also a major development for the industry. With these new materials, that look realistic, becoming available for home and industry printing, the technology will become more valuable and reach a wider user base.
Currently, the user base largely comes from professional industries with a design focus, such as engineering and architecture, with the biggest print categories being scale model, prototype and art/fashion creation. There is also significant adoption among hobbyists. The opportunities to use 3D printing are endless, and some areas where it has the potential to make a notable impact include:
· Food: Nasa is one of the biggest advocates for printed food, because of the logistics involved in feeding astronauts on long-term space travels. They are particularly excited about being able to eat printed pizza on their journeys.
· Transport: 3D printing is playing an increasingly important role in the design and development of vehicles, with the potential to transform not only the way cars are designed, leading to greater efficiency, but their ergonomics and aerodynamics, too. Airplane parts will also be made lighter thanks to 3D printing.
· Surgery: Creating artificial body parts is another great use for 3D printing in the healthcare industry. Not only would it speed up the process for patients urgently needing surgery, but it would also give doctors in training the opportunity to practice on life-like models to hone their skills.
· Manufacturing: No longer will manufacturing be synonymous with factories, machine tools and production lines. 3D printing is levelling the playing field and reshaping product development, turning individuals, small businesses and corporate departments into the ‘makers’.
· Education: Schools are still in the early stages of adopting 3D printing technology, but its potential in the education space is massive. It can provide teachers with 3D visual aids to illustrate difficult concepts and capture students’ attention, and it can make the classroom more interactive as students can work in a hands-on manner with 3D models and even create their own mini-models.
What is significant for the 3D printing industry is that as more people are acquiring the skills to use it, we are seeing the technology being used in new ways for real innovation. Until now, it has mostly been used to print already-existing objects in a different form; however, as we move into the future, there is a definite trend towards using the advancing technology to develop new ideas and new products, as well as customise these products to make them more useful. In addition, the scope to use this technology to improve a host of situations and industries is immense.
And that is the crux of it all. Yes, we are seeing an increase in the speed of printing coupled with the addition of new features that make the price of a printer more justifiable. But what is driving the tech creep from new innovation at the high end, through to the prosumer and finally the consumer, is the fact that new materials, better software and more developed companies are resulting in more valuable technology with more realistic benefits – and really, the sky is the limit.
* Natalee Robertson, MakerBot Product Manager at Rectron South Africa
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.