The local economic outlook remains challenging. To stimulate and grow the economy, greater entrepreneurship and a new approach to innovation are needed. Digitalisation offers us that opportunity, writes WILLIAM MZIMBA.
In South Africa, there are some tough economic challenges ahead. Unemployment remains high and rating agencies believe that a downgrade of the country’s credit ratings to junk status is still possible at the end of the year. Open innovation through ecosystem expansion could help turn the tide. The evolving digital business environment and business models, supported by new digital technologies, make new and deeper forms of collaboration possible – and greater digital collaboration increasingly correlates with better business and economic performance.
Accenture’s Digital Collaboration Index indicates that digital collaboration can deliver an uplift of $1.5 trillion to global economic outputs. In South Africa, it could raise GDP by almost $12 billion, elevating current GDP by 3.1 percent. So how do we achieve this?
As digital blurs boundaries between industry sectors, lowers barriers to entry and creates bridges, new ecosystems of partners from different industry sectors are forming around the customer, offering them not just products but innovative solutions and ‘experiences’. Many of these partnerships are built on a new form of innovation: open innovation.
What is open innovation?
Open innovation goes beyond narrow-focus first stage innovation such as corporate ventures, incubators and accelerators. It is a more open, equitable form of collaboration involving multiple partners who work together to jointly develop new platforms and applications, enhance core offerings or expand into new markets.
This model provides a catalyst, and the momentum for rapid innovation and growth. It helps enterprises harness the power of entrepreneurs and innovators to bring new ideas, technology and talent into their businesses; and helps start-ups leverage the strengths of bigger players to bring solutions to market and scale up faster.
Accenture has taken this very model and implemented it throughout the company to work with top-tier accelerators, start-ups, venture capitalists, universities and the company’s corporate R&D labs to build and bring to market innovative solutions. Through this connected network Accenture Open Innovation has fuelled new opportunities and growth for pioneering clients.
It’s also a model that has an important role to play specifically in South Africa.
Digital technologies, products and services will play a significant role in revenue generation for South African companies, accounting for almost one-third of total revenues in the next three years. Yet South African companies have been slow to exploit the potential of digital to increase collaboration and innovation – the new platform models that characterise digital age business remain rare and the majority of companies still focus on early-stage innovation models.
The journey to open and ecosystem innovation?
In South Africa, a foundation to facilitate digitally based innovation needs to be built and that foundation needs to extend beyond technology. This will require a mindset change and the establishment of an enterprise framework to facilitate what Accenture terms “guided disruption”.
To put the fundamentals in place for open innovation, companies should:
· Discover: Explore the “art of the possible” and identify potential ecosystem partners, technologies and opportunities that align to clearly defined business goals
· Build the foundation: foster a culture of open innovation and back it with investment, leadership support, incentives and business tools and programmes that facilitate greater external collaboration.
· Develop a bridge: collaborate with people and organisations that can act as a gateway to innovation ecosystems. Organisations and businesses who recognise the power of these connection points will prove instrumental partners.
· Develop and deploy: co-innovation among multiple partners minimises internal investment, allowing for rapid prototyping but the deployment of solutions at scale in a digital ecosystem can be challenging – build the foundation to support this using best practices.
The journey to open innovation will not be easy but, if we get it right, it will enable South African companies to leapfrog the evolutionary stages of innovation to significant advantage. This can bring about an uptick in South Africa’s economic growth and a step change in problem resolution.
* William Mzimba, Chief Executive South and Sub-Saharan Africa at Accenture
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.